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Client Project 01 PHARAOH AUTOMOTIVE × PRIKTON

A custom Shopify experience built around every drive.

We developed a product-focused Shopify store that helps Indian car owners find custom-fit floor mats and premium automotive accessories for their specific vehicles.

PHARAOHAUTOMOTIVE.COM
Client
Pharaoh Automotive
Automotive Accessories
Add industry
Technology
Shopify
Collaboration
Shopify Development, UX/UI Implementation, Product Filtering, Mobile Optimisation
Client Project 01 — finished Shopify storefront, full page
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The brief

Building a better way to shop for vehicle-specific accessories.

Pharaoh Automotive offers custom-fit 3D car floor mats and premium accessories for Indian vehicles. Its range includes cargo liners, neck and back pillows, car organisers, tissue holders, fragrances and universal floor mats.

We developed a Shopify store that makes this technical product range easier to understand and shop. The new experience helps customers identify compatible products, compare options and purchase with greater confidence.

The challenge

What was missing from the buying journey

Buying automotive accessories is different from purchasing a standard product. Customers must confirm that an item fits their vehicle before placing an order.

01

Vehicle Compatibility

Customers needed a simple way to find floor mats based on their car manufacturer and model without browsing dozens of unrelated products.

02

Product Understanding

The storefront needed to clearly communicate fit, material, coverage, protection, colour options and other important product details.

03

Mobile Usability

Many customers shop for car accessories from their phones. Vehicle selection, product research and checkout needed to remain easy on smaller screens.

Shopify strategy UX/UI design Custom theme development Mobile optimization Performance improvement
01

Vehicle-Based Discovery

We added a clearer route for customers to select their car make and model before viewing compatible products.

02

Organised Product Categories

Floor mats, cargo liners, comfort products and interior accessories were separated into recognisable shopping categories.

03

Clear Product Information

Product pages present compatibility, materials, benefits, pricing, colour choices and purchasing options in a structured format.

04

Stronger Visual Presentation

Large product images and vehicle-focused visuals show how each accessory looks and functions inside the car.

05

Responsive Development

The complete storefront was adapted for desktop, tablet and mobile shopping.

The work

A storefront designed for drivers

The visual direction combines premium automotive styling with practical ecommerce functionality. Dark sections, blue highlights and detailed product imagery give the store a confident identity while keeping important shopping tools easy to find.

On mobile

Built for the smaller screen.

The mobile storefront keeps vehicle selection, product details and purchasing controls accessible without crowding the screen.

Home on mobile — mobile screenshot
Home on mobile
Browsing and filtering — mobile screenshot
Browsing and filtering
Home on mobile — mobile screenshot
Contact info
Home on mobile — mobile screenshot
Product Page
Home on mobile — mobile screenshot
Product Page CRO
Shopify development delivered

What changed across the experience

01

Faster Product Discovery

Customers can search for custom-fit floor mats using their vehicle make and model.

02

Clearer Compatibility Information

Product pages make it easier to confirm the intended vehicle, available options and product features.

03

Stronger Brand Presentation

A consistent automotive-inspired visual system connects the homepage, collections and product pages.

04

Better Mobile Shopping

Responsive layouts help customers browse products and complete purchases from their phones.

Add a genuine client quote describing the problem, Prikton’s process and what became better after launch.
Client name
Role · Client Project 01
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