01
Vehicle Compatibility
Customers needed a clear way to find skid plates designed for their exact vehicle generation and model year.
Client Project 03
OK EXPEDITION × PRIKTON
We developed a vehicle-focused Shopify experience that helps truck and SUV owners find compatible skid plates, understand the protection offered and purchase with confidence.
OKEXPEDITION.CA
OK Expedition is a Canadian manufacturer of aluminum skid plates and vehicle protection systems for Toyota, Lexus and selected Chevrolet trucks and SUVs.
Its products are designed for vehicles such as the Tacoma, 4Runner, Tundra, Land Cruiser, FJ Cruiser, Lexus GX and Chevrolet Colorado. We developed a Shopify storefront that makes it easier for owners to shop by vehicle, confirm compatibility and understand what each protection component covers.
Off-road protection products require careful fitment. Customers must choose the correct vehicle, model year and component before completing their purchase.
Customers needed a clear way to find skid plates designed for their exact vehicle generation and model year.
Materials, protected components, included hardware, installation requirements and vehicle compatibility needed to be clearly explained.
The store needed to remain easy to navigate for customers researching products from the garage, workshop or trail.
Vehicle collections help customers begin with their Tacoma, 4Runner, Tundra, Land Cruiser, Lexus GX, FJ Cruiser or Colorado.
Products are separated by vehicle generation and production year to reduce uncertainty about fitment.
Product pages present available finishes, skid plate configurations, vehicle requirements and purchasing choices in a structured format.
Detailed images, specifications and supporting content explain the construction, coverage and installation of each product.
The complete experience was adapted for desktop, tablet and mobile customers.
The website combines rugged off-road imagery with a clean ecommerce structure. Strong typography, vehicle photography and focused product pages communicate durability without making the shopping journey difficult.
The responsive storefront gives customers access to vehicle collections, product specifications and purchasing options wherever they are researching their next upgrade.
Customers can begin with their truck or SUV instead of searching through the complete product catalogue.
Vehicle generations, model years and product requirements are presented more clearly.
Materials, construction, protection coverage and installation information support more informed purchasing decisions.
The main discovery and purchasing features remain available across desktop and mobile devices.
Add a genuine client quote describing the problem, Prikton’s process and what became better after launch.