01
Product Discovery
With BBQ, butcher, carving, boning, fillet, chef and Japanese-style knives available, customers needed clear ways to shop by knife type and intended use.
Client Project 01
CUTLUXE × PRIKTON
We developed a bold, product-focused Shopify store that helps Cutluxe present its professional kitchen and BBQ knives clearly, build buyer confidence and make shopping easier across desktop and mobile.
CUTLUXE.COM
Cutluxe sells professional kitchen, butcher and BBQ knives for home cooks, chefs and pitmasters. Its catalogue includes individual knives, complete knife sets, sharpening tools and storage accessories.
Our job was to develop a Shopify experience that could handle this broad product range while keeping the brand bold, practical and easy to shop. Every part of the store was built to help customers find the right knife, understand its purpose and move confidently toward checkout.
Cutluxe needed more than an attractive storefront. The shopping experience had to explain a technical product range without overwhelming customers or slowing down their buying journey.
With BBQ, butcher, carving, boning, fillet, chef and Japanese-style knives available, customers needed clear ways to shop by knife type and intended use.
Knife buyers want to understand blade size, steel, sharpness, handle design and suitable uses. These details needed to be easy to scan before purchasing.
A large share of customers browse and purchase from their phones. The store needed responsive menus, readable product information and a straightforward mobile cart experience.
We created a clearer route to kitchen knives, BBQ knives, butcher knives, knife sets, Japanese-style knives and sharpening products.
Bold imagery, contrasting sections and focused calls to action help customers notice featured products, promotions and important product information.
Collection pages allow shoppers to compare relevant products without moving through unrelated categories.
Product pages combine product photography, pricing, reviews, specifications, benefits and purchasing controls in one structured layout.
Layouts, navigation, product cards and purchasing features were adapted for desktop, tablet and mobile screens.
The finished storefront combines a strong BBQ-inspired visual style with practical ecommerce features. Dark backgrounds, close-up product photography and clear calls to action give the brand a confident identity while keeping the shopping journey easy to follow.
We adapted the Cutluxe storefront for smaller screens so customers can browse, compare and purchase knives without struggling with crowded menus or difficult controls.
Customers can navigate the large catalogue through recognisable knife categories and purpose-based collections.
Product photography and detailed layouts help communicate sharpness, materials, design and intended use.
Reviews, specifications, product benefits, warranty information and clear purchasing controls support informed decisions.
The storefront maintains the same visual identity and shopping functionality across desktop and mobile devices.
Add a genuine client quote describing the problem, Prikton’s process and what became better after launch.