01
Unclear Product Journey
Customers needed a simpler way to move from discovering the pools to viewing the available options and accessories.
Project 02
TIPSYTANKPOOLS × PRIKTON
Tipsy Tank Pools sells stock tank pools, pool accessories, and useful add-ons for outdoor spaces. We created a clear and engaging shopping experience that helps customers compare products, find the right accessories, and purchase with confidence.
WWW.TIPSYTANKPOOLS.COM
Tipsy Tank Pools needed an online store that matched its bold personality while helping customers understand its products. The previous shopping experience lacked structure and made it difficult to present pools, accessories, and supporting information clearly.
We designed and developed a Shopify store with strong colours, simple navigation, clear product categories, and an easy buying journey across desktop and mobile devices.
The existing store no longer matched the quality of the brand or the needs of its customers. The new experience needed to remove friction without losing the identity the client had already built.
Customers needed a simpler way to move from discovering the pools to viewing the available options and accessories.
The store required better-organised content to answer common questions and support purchase decisions.
The brand had bold colours and personality, but the website needed a more consistent visual system across every page.
We used bold pink, yellow, blue, and green tones to capture the fun personality of the brand.
Pools and accessories were arranged into clear categories, helping customers find relevant products faster.
Product pages were structured with clear images, descriptions, options, pricing, and calls to action.
Key areas were built inside Shopify’s Theme Editor so the client could manage future updates easily.
The homepage introduces the brand through colourful visuals, featured products, and clear shopping paths. Strong calls to action guide customers toward the main collections without adding unnecessary steps. Product and collection pages follow the same visual style, creating a consistent experience from the first visit through checkout.
The mobile layout keeps navigation, product images, descriptions, and purchase buttons easy to use. We adjusted spacing, typography, and content order so important information appears clearly without excessive scrolling.
The result is a responsive shopping experience that keeps the brand’s energy while remaining practical on smaller screens.
A simpler menu and collection structure made pools and accessories easier to discover.
Better content organisation helped customers understand product options before purchasing.
Colours, typography, buttons, and layouts now follow one clear visual direction.
Editable Shopify sections allow the client to update content and promotions independently.
Add a genuine client quote describing the problem, Prikton’s process and what became better after launch.