Back to all work Case study · Shopify
Client Project 08 SUPERHUMN × PRIKTON

A stronger Shopify experience built for healthier living.

We developed a conversion-focused Shopify store that brings SuperHumn’s supplements, wellness program and educational content together in one clear customer journey.

SHOP.SUPERHUMN.COM
Client
SuperHumn
Industry
Health, Wellness & Supplements
Technology
Shopify
Collaboration
Shopify Design, Development, UX/UI, Mobile Optimisation
Client Project 01 — finished Shopify storefront, full page
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THE BRIEF

Building a trusted digital home for a wellness brand.

SuperHumn offers nutritional supplements, wellness products and a 30-Day BioHack Jumpstart Program created to help customers build healthier daily habits.

We developed a Shopify storefront that connects its products, coaching program and wellness mission in one consistent experience. The design makes it easier for customers to learn about the brand, understand each product and choose the right next step.

The challenge

What needed improving in the experience

Health and wellness customers need clear information before purchasing. The store had to explain the products, establish trust and support informed decisions without making the journey feel overwhelming.

01

Customer Trust

The website needed to introduce Dr. Steve Hruby, explain the company’s approach and present its wellness message with credibility.

02

Product Understanding

Customers needed a clear way to review ingredients, benefits, usage information and important product details before buying.

03

Connected Experience

The supplements, wellness program, testimonials and educational content needed to feel like parts of one brand rather than separate offers.

Shopify strategy UX/UI design Custom theme development Mobile optimization Performance improvement
01

Clear Brand Introduction

We created a stronger opening experience that introduces the wellness mission and directs visitors toward the 30-Day BioHack program.

02

Organised Product Discovery

Supplements and merchandise are presented in separate, recognisable shopping areas with clear calls to action.

03

Trust-Building Content

Coach information, customer reviews, ingredient messaging and frequently asked questions help answer common concerns.

04

Focused Product Pages

Product pages bring together images, pricing, descriptions, purchase controls and supporting information in a readable layout.

05

Responsive Shopify Development

The complete storefront was adapted for desktop, tablet and mobile shoppers.

The work

A storefront designed to support better choices

The completed website uses confident colours, clear typography and wellness-focused imagery to give SuperHumn a trustworthy digital identity. Products, programs and educational content work together without distracting customers from their next action.

On mobile

Wellness support on every screen

We created a responsive experience that lets customers learn about the program, review supplements and complete purchases comfortably from their phones.

Home on mobile — mobile screenshot
Home on mobile
Browsing and filtering — mobile screenshot
Product Page
Browsing and filtering — mobile screenshot
Product CRO
Shopify development delivered

What changed across the experience

01

Clearer Customer Journey

Visitors can move naturally from learning about the brand to joining the program or shopping for products.

02

Stronger Product Education

Product benefits, ingredient messaging and supporting information are presented in a more organised format.

03

Greater Brand Trust

Professional background, verified reviews, FAQs and clear policies give customers more information before purchasing.

04

Consistent Mobile Shopping

The main content and ecommerce features remain accessible across desktop, tablet and mobile devices.

Add a genuine client quote describing the problem, Prikton’s process and what became better after launch.
Client name
Role · Client Project 01
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