Back to all work Case study · Shopify
Client Project 04 FAYE CO PAPIER × PRIKTON

A thoughtful Shopify store designed for mindful planning.

Introduce the client in two or three useful sentences. Explain what the company sells, who it serves, what makes the brand distinctive and why the ecommerce experience mattered to its growth.

FAYECOPAPIER.COM
Client
Faye Co Papier
Industry
Stationery & Lifestyle
Technology
Shopify
Collaboration
Shopify Development, UX/UI Implementation, Product Organisation, Mobile Optimisation
Client Project 01 — finished Shopify storefront, full page
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The brief

Building a digital home for thoughtful stationery.

Faye Co Papier is a women-owned stationery brand offering planners, ring binder organisers, journals, inserts, desk pads, writing accessories and mindful gifts.

The store needed to feel as considered as the products themselves. We developed a Shopify experience that balances soft lifestyle imagery with practical ecommerce features, helping customers find products that suit their routines, goals and personal planning styles.

The challenge

What needed refining in the shopping journey

Faye Co Papier has a broad range of products with different sizes, formats, purposes and personalisation options. Customers needed a simple way to understand those differences.

01

Product Organisation

Planners, organisers, inserts, journals and accessories needed clear categories so shoppers could find compatible items more easily.

02

Product Storytelling

The store needed to communicate the materials, layouts, uses and thoughtful design behind each product.

03

Personalisation

Customers needed clear information about available colours, formats and personalisation options before placing an order.

Shopify strategy UX/UI design Custom theme development Mobile optimization Performance improvement
01

Clear Product Categories

We structured navigation around planners, ring binders, inserts, journals, accessories and gifts.

02

Soft Visual Direction

Warm neutral colours, refined typography and lifestyle photography reflect the tactile and personal nature of the products.

03

Detailed Product Pages

Product pages bring together available formats, colours, specifications, personalisation options and purchasing controls.

04

Guided Product Discovery

Related collections and complementary products help customers build a complete planning system.

05

Responsive Development

Every layout was adapted to provide a consistent shopping experience across desktop, tablet and mobile.

The work

A store that feels personal from the first page

The finished website uses warm imagery, generous spacing and a soft colour palette to create an inviting experience. Products remain the main focus, while the design supports the brand’s message of organised, productive and mindful living.

On mobile

Built for planning on any screen

The mobile experience keeps the store visually calm while giving customers quick access to products, options and purchasing controls.

Home on mobile — mobile screenshot
Home on mobile
Browsing and filtering — mobile screenshot
Product Page Mobile
Home on mobile — mobile screenshot
Product Page CRO
Shopify development delivered

What changed across the experience

01

Clearer Product Discovery

Customers can browse the catalogue through distinct product and lifestyle categories.

02

Stronger Brand Presentation

The visual system reflects the brand’s calm, thoughtful and design-conscious personality.

03

Better Product Understanding

Formats, materials, uses and available options are presented in a more structured way.

04

Consistent Mobile Shopping

The main discovery, personalisation and purchasing features remain accessible on smaller screens.

Thank you so much for hardwork, effort & time. Our website looks beautiful. Went above and beyond for everything.
Faye
Client Project 04
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