Disclaimer

Effective date: August 6, 2026
Last updated: August 6, 2026

The information published on https://prikton.com/ is provided by Prikton for general informational and educational purposes.

By using this website, you acknowledge and accept this Disclaimer. If you do not agree with it, please stop using the website.

In this Disclaimer, “Prikton,” “we,” “us” and “our” refer to Prikton, a Shopify design, development and digital marketing agency based in Kolkata, India.

1. General Information Only

The content on this website is intended to explain our services, share general industry information and help businesses understand topics related to:

  • Shopify design and development
  • Ecommerce migration
  • WordPress development
  • Search engine optimization
  • Conversion rate optimization
  • Website performance
  • Website maintenance
  • Digital marketing
  • Ecommerce tools and platforms

Although we make reasonable efforts to keep the information useful and accurate, website technologies, platform policies, search algorithms, app functionality and industry practices change frequently accurate.

We do not guarantee that every page will always be complete, current or suitable for your specific situation.

2. No Professional Advice

Nothing on this website should be treated as legal, financial, accounting, tax or other regulated professional advice.

Articles, service descriptions, checklists, examples and recommendations are general information. They are not a substitute for advice from a qualified professional who has reviewed your business and circumstances.

You should consult an appropriate professional before making a decision involving legal compliance, taxation, financial risk, privacy, accessibility or other regulated matters.

3. No Client Relationship

Visiting this website, reading our content, contacting Prikton or booking a consultation does not automatically create a client, advisory, fiduciary or contractual relationship.

A professional relationship begins only after:

  • Prikton accepts the project;
  • The project scope and commercial terms are agreed in writing; and
  • Any required contract, deposit or initial payment is completed.

Information provided during an initial enquiry or consultation is preliminary unless confirmed in an accepted proposal, Statement of Work or service agreement.

4. No Guarantee of Results

Prikton does not guarantee a particular business, technical or marketing result unless that guarantee is expressly included in a signed agreement.

We do not guarantee:

  • Search-engine rankings
  • Website traffic
  • Leads, enquiries or sales
  • Revenue or profit
  • Conversion rates
  • Advertising performance
  • Customer retention
  • Shopify speed scores
  • Google PageSpeed Insights or Lighthouse scores
  • Core Web Vitals results
  • Approval by Google, Shopify, Meta or another platform
  • Error-free website operation
  • Compatibility with every browser, device, app or future update
  • Completion within an estimated timeline when external dependencies cause delays

Website performance depends on factors outside our control. These may include your products, pricing, competition, customer demand, content, advertising budget, platform limitations, hosting, apps, third-party scripts and changes made after delivery.

5. SEO Disclaimer

SEO results cannot be guaranteed.

Search engines decide how websites are crawled, indexed and ranked. Their algorithms, policies and search-result layouts can change without notice.

SEO performance may also be affected by:

  • Website history and authority
  • Competitor activity
  • Content quality
  • Technical condition
  • Backlink profile
  • Search demand
  • Industry competition
  • Algorithm updates
  • Client implementation and approval delays
  • Actions taken by third parties

Prikton may recommend and carry out SEO work, but we do not control Google or another search engine. Past ranking improvements do not promise the same outcome for every website.

6. Conversion and Revenue Disclaimer

Conversion rate optimization, user-experience improvements and ecommerce development can improve how a website presents and sells products. They cannot guarantee that visitors will complete a purchase.

Sales and revenue are influenced by matters outside Prikton’s control, including:

  • Product demand
  • Pricing
  • Brand reputation
  • Shipping costs
  • Customer service
  • Market conditions
  • Advertising quality
  • Traffic sources
  • Inventory
  • Promotions
  • Competitor activity

Any projections or recommendations discussed during a project are estimates, not promises of financial performance.

7. Website Speed and Performance Disclaimer

Website-speed testing tools can produce different results depending on the device, browser, connection, test location, server conditions and testing method.

A PageSpeed, Lighthouse or Core Web Vitals score may change after:

  • Installing or updating an app
  • Adding third-party scripts
  • Uploading large images or videos
  • Editing a theme
  • Changing tracking tools
  • Adding customer reviews, chat widgets or marketing features
  • A platform or browser update
  • Changes made by the client or another service provider

Unless a signed agreement states otherwise, a performance score discussed in a proposal is a target, not a guaranteed final score.

8. Case Studies, Portfolio Work and Testimonials

Our website may include case studies, portfolio examples, statistics, reviews or testimonials from previous projects.

These materials illustrate individual experiences and past work. They do not guarantee that every client will receive the same results.

Outcomes can vary because each business has different products, audiences, budgets, competition, technology and starting conditions.

Where results are expressed through percentages, performance scores or other figures, they relate to the specific project and measurement period described. Later platform changes or client modifications may affect those results.

Testimonials reflect the opinions and experiences of the people who provided them. Prikton does not claim that every client will have an identical experience.

9. Third-Party Platforms and Services

Prikton works with and may discuss third-party platforms, products and services such as:

  • Shopify
  • WordPress
  • Google
  • Meta
  • Payment gateways
  • Premium themes
  • Apps and plugins
  • Hosting providers
  • Analytics platforms
  • Shipping services
  • Domain registrars
  • Email and marketing tools

We do not control these third parties and cannot guarantee their availability, security, accuracy, pricing, compatibility or continued operation.

A third party may change its:

  • Features
  • Subscription prices
  • API access
  • Terms of service
  • Privacy practices
  • Technical requirements
  • Partner programs
  • Platform policies

Prikton is not responsible for losses caused by a third-party outage, account suspension, discontinued feature, policy change, price increase or compatibility issue.

You should review the provider’s current documentation, pricing and terms before purchasing or relying on a third-party product.

10. No Affiliation or Endorsement

Prikton is an independent agency.

References to Shopify, WordPress, Google, Meta and other companies, products or platforms are made only to identify the technologies and services with which we work.

Unless expressly stated and verifiable through an official program, these references do not mean that Prikton is sponsored, endorsed, certified or officially affiliated with the respective company.

The names, logos, trademarks and service marks of third parties belong to their respective owners. Their appearance on this website does not imply ownership by Prikton.

11. External Links

Our website may link to third-party websites, articles, tools, documentation or other online resources.

These links are provided for convenience or additional information. We do not control the linked websites and do not guarantee their:

  • Accuracy
  • Availability
  • Security
  • Privacy practices
  • Products
  • Services
  • Opinions

A link does not automatically mean that Prikton endorses the website or agrees with everything published on it.

You access and use third-party websites at your own discretion and subject to their terms and privacy policies.

12. Errors and Omissions

We take reasonable care when preparing website content, but errors, outdated details or omissions can occur.

We do not promise that:

  • Every statement is complete or current
  • Every technical recommendation applies to every website
  • Website content is free from typing or formatting errors
  • All links will remain available
  • Every example can be reproduced in another environment

If you find a material error on the website, you can report it to Hello@prikton.com.

We may correct, update or remove content at any time without prior notice.

13. Website Availability and Security

We take reasonable steps to maintain the website, but we cannot promise uninterrupted or completely secure access.

The website may become temporarily unavailable because of:

  • Maintenance
  • Hosting problems
  • Technical faults
  • Cyberattacks
  • Software updates
  • Internet outages
  • Events outside our reasonable control

We do not guarantee that the website or downloadable materials will always be free from viruses or other harmful components.

You are responsible for using suitable security software and protecting your own devices, accounts and data.

14. User Responsibility

You are responsible for how you use the information found on this website.

Before acting on website content or recommendations, you should consider your:

  • Business requirements
  • Technical environment
  • Legal obligations
  • Budget
  • Available resources
  • Customer expectations
  • Risk tolerance

You should create suitable backups before changing a live website, theme, application, database or business system.

Prikton is not responsible for problems caused by implementing general website information without appropriate testing or professional support.

15. Downloads and Resources

Prikton may provide templates, checklists, code samples, guides or other downloadable materials.

Unless stated otherwise, these resources are provided for general use and may require adjustment for your website, platform, jurisdiction or business.

You are responsible for reviewing and testing any resource before using it on a live website.

Do not treat downloadable templates as legal documents prepared specifically for your business.

16. Sponsored and Affiliate Content

If Prikton publishes sponsored content or uses an affiliate link, we will aim to disclose that commercial relationship clearly near the relevant content.

An affiliate relationship means Prikton may receive a commission if you purchase through a qualifying link, without necessarily increasing the price you pay.

Payment, commission or free access to a product does not guarantee a positive review. You should independently decide whether a recommended product or service is suitable for you.

If Prikton does not currently use affiliate links or publish sponsored content, this section will apply only if those practices begin in the future.

17. Limitation of Liability

To the fullest extent permitted by applicable law, Prikton will not be responsible for indirect, incidental, special, punitive or consequential loss resulting from your use of, or reliance on, this website.

This includes loss of:

  • Revenue
  • Profit
  • Data
  • Customers
  • Business opportunities
  • Website availability
  • Reputation
  • Anticipated savings

This Disclaimer does not exclude or limit liability that cannot legally be excluded, including liability arising from fraud or wilful misconduct.

Liability relating to paid services will be governed by the proposal, Statement of Work, service agreement or other written terms applying to that project.

18. Other Legal Terms

This Disclaimer should be read together with Prikton’s:

  • Privacy Policy
  • Terms and Conditions
  • Cookie Policy
  • Refund and Cancellation Policy

If a signed client agreement conflicts with this website Disclaimer, the signed agreement will govern the relevant project.

19. Changes to This Disclaimer

We may update this Disclaimer when our website, services, content or legal obligations change.

The latest version will be published on this page with a revised “Last updated” date. Your continued use of the website after an update means the revised Disclaimer will apply from its effective date.

20. Governing Law

This Disclaimer is governed by the laws of India.

Any dispute relating to this Disclaimer or use of the Prikton website will be subject to the jurisdiction of the courts in Kolkata, West Bengal, India, unless applicable law requires otherwise.

21. Contact Us

Questions about this Disclaimer may be sent to:

Prikton
416/1 Majhi Para Road
Thakurpukur, Kolkata 700063
West Bengal, India

Email: Hello@prikton.com
Website: https://prikton.com/